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Craft Sector Expert
The idea of Jooley was germinating for a long time in Gopika's mind. She would reach out to me to contact textile artisans and groups to work with and I am so happy to see her give a new vibrant look to the way she has used some of the hand spun and handwoven fabrics. Wishing her an exciting journey in the magical world of textiles.
President of IBHA / ex COO L’Oréal India
There is a tremendous gap in the availability of Indian products and services such as in high quality Indian breathable and sustainable fabrics and lifestyle products that unite consistent quality with that of modern style, variety and international finish. Therefore, I am delighted that two wonderful humans, Gopika Malkan and her partner Karamveer Premnarayen have decided to launch Jooley, precisely to answer this need. Both of them are eminently qualified to take Jooley to the success it promises. Gopika with her highly successful fashion styling background, education and artistic sensibility, and Karamveer's deep passion for indigenous cultures of India especially the Himalayas.
Media Maven - Colors, Sony, Star, Zee TV
The first time I heard of the brand Jooley, it brought a smile to my face remniscing my travels in Ladakh! Intrigued, I wanted to see what was in store! What an amazing collection of clothes in natural fibres & so well curated for someone like me who gets overwhelmed at large stores. Picked up a few and felt truly Jooley!
Head, BookMyShow Foundation
“Why fit in when you were born to stand out!” "Wrapped in Jooley's vibrant hues, I felt like a goddess, unapologetically me. Gopika's artistry weaves a tale of individuality and poise. Her designs are a masterclass in elegance - each piece a testament to her unique style. I eagerly await their new collection!
Vice President and Head of M&A Legal, Flipkart
Jooley has been an unbelievable discovery for me. This discovery has brought me so much joy that I cannot do justice describing in words. I almost feel like Jooley outfits are designed specifically for me. I love colour, I love experimentation and I do not want to blend in. Jooley dresses I own give me all this and more. There is a spring in my step and I feel I walk a few feet above the ground when I am wearing one. Wishing Gopika all the very best and waiting for her next pop up.
Founder of Inochhi Shoes & Accessories
I’ve been thoroughly impressed with Jooley’s commitment to quality and design. Each piece I’ve purchased not only fits impeccably but also exudes a timeless elegance that elevates my wardrobe & style. Truly a brand that combines fashion with purpose! Well done Team Jooley ❤️
Founder of El Sol
Vibrant Colors, comfortable and breathable fabrics and timeless designs. Perfect for those who want something from day to night. I love their range of bathrobes too.
Founder and Creative Director of Bare and Eat Drink Design
Gopika and I have been friends since we were in school, and it was always clear that she possessed not only an innate love for design but also a unique perspective and approach to fashion. Her choice of artisanal fabrics, colours and silhouettes are designed with purpose and thought. She focuses on creating clothes that not only look but also feel great. I wish her nothing but the best and can’t wait to see her weave magical waves in the design space owing to her soulful designs and vibrant styles.
Founding Family of Vallone Vineyards
The highlight of Jooley is Gopika's incredible understanding of fabrics, designs, and colours. She has a beautiful way of taking traditional fabrics, prints, and weaves and giving them a fresh, modern touch that is attractive and effortless. The soft, breathable cotton fabrics are so comfortable to wear, especially in our weather, and the vibrant colours instantly lift your mood. Every piece feels thoughtfully designed — stylish yet easy, and rooted in tradition while still feeling contemporary. Love wearing Jooley which is a perfect blend of comfort, culture, and modern aesthetics.
Film Producer
The moment I put on clothing from Jooley , I knew it was something special—crafted not just with skill, but with heart. There’s an unmistakable sense of purpose behind every detail, like Gopika truly understands what it means to create beauty that resonates. I love that Jooley is authentic, raw and supports artisans from various parts of the country, which makes it feel like there were so many people involved in creating every outfit; now that right there is special.
Filmmaker / Writer / Photographer / Artist
Congratulations Gopika n Karam !!! I absolutely love Jooley. The styling, fabric selection and prints of the fashion items are all fabulous and extremely wearable, comfortable n affordable. From a delighted n happy client.
Designer & Developer
The Jooley experience is truly special—from selecting a piece to finally adorning it. Each garment is thoughtfully crafted, with unique patterns and a beautiful sense of flow. It is always a pleasure to wear Jooley, and I look forward to adding my next piece soon.
Founder - White Horse Healing Works
I have known Gopika for many years and known how important it was for her to create a line of clothing that is as natural, organic and sustainable as possible. She’s always dreamed of using Indian textile artisans and craftsmen to both create employment for them, as well as bring what’s special about Indian textile to the world. I love the clothes she’s created and I’m a big fan mostly because I absolutely love how her fabrics feel on the skin. Buttery soft and breathable, easy to wear and so comfortable, I especially love the cut, form, creativity and comfort they provide for busy women. Bravo Gopika! I hope to be able to wear many more of your lines as you create them in the future. Well done Gopika and Karamveer!
Reiki Teacher & Healer
I’ve shopped at Jooley and tried some truly fabulous pieces, they’re flowy, breathable, and incredibly comfortable. The quality is great with a perfect blend of style and ease, it not only looks good but feels amazing too, making it absolutely worth it !!
Curator and Founder of The Dream Edit
So i was at the Jooley launch and landed up picking up 4 outfits from the many pieces i loved! I would call this brand very versatile, comfortable, easy breezy .. outfits that can go from day to night. From beach wear to dressy and a brand i would go to again and again! I’ve thoroughly enjoyed wearing everything!
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